Topic for Presentation

The topic for my presentation was a book called "Brand-Driven". The book talks about the essential foundation you need in order to begin and maintain a successful business through something called "Integrated Branding". Integrated Branding is a leadership practice that aligns all actions and messages with the core value an organization brings to its line of business. The goal of integrated branding is to create unbreakable customer relationships through positive experiences. I thought the book was really interesting read and I recommend it to anyone that is looking to start a business or someone looking to major in business.